---
title: "The Market has the Story Wrong, Luxury is Essential - Blade Air Mobility (BLDE)"
author: Tom Hogan
publication: Hoags
date: 2024-03-27
section: Investing
series: Blade Air (BLDE)
words: 2660
url: https://tomhogan.io/p/the-market-has-the-story-wrong-blade
source: https://tomhoganfinance.substack.com/p/the-market-has-the-story-wrong-luxury
excerpt: true
license: quote with attribution and a link
---

# The Market has the Story Wrong, Luxury is Essential - Blade Air Mobility (BLDE)

*"The price is wrong..." The first Blade Air Mobility piece.*

> “The price is wrong, bitch” - Adam Sandler as Happy Gilmore

First and foremost, I apologize for any abruptness in my writing this week, I have been sick, but as a man of the people, I knew I couldn’t let the man flu stop me from publishing on time… Plus it’s MLB’s Opening Day tomorrow so I will be out of office in very important meetings taking place in my entertainment room.

I thought I’d have more time before I wrote my next research piece, but alas, news from another one of my favorite long-term investments broke recently. The only thing better than good news is good news that the market is mispricing and/or ignores. So, after all this time, Happy Gilmore was right…

To be clear, this is a family-friend Substack, but that was a layup.

The rest of this piece, with the charts and tables the argument was built on, is at the source link below.

— Hoags

Opening excerpt; the full piece with charts and tables is at the source URL above.