Hoags — Tom HoganFor agents
Dear Partners

Your quarterly letter, written by someone who has sent his own.

The letter is the most writing-heavy task of your quarter and the document every allocator you are chasing actually reads. I ran a book, I sent the letters, and the institutional voice kept shipping every quarter even when nothing else did. Now I write them for emerging managers who would rather be managing.

What you get

A 2,000 to 3,500 word quarterly partner letter in your voice, on your architecture: performance against the benchmarks stated first, the mandate restated and scored, risk statistics as a block, numbered position write-ups with management named and graded on capital discipline, and a commentary section where the voice is allowed to get loud. Five business days from intake. Two revision rounds. Compliance-ready footnotes and disclaimers.

What you send

  1. Performance: gross and net, month, quarter, year to date, since inception, and the benchmarks.
  2. Exposure: gross and net averages, long and short book, any sleeve breakdown.
  3. Attribution: top five contributors and detractors, two sentences each, by voice note.
  4. Position write-ups: three to five names, a voice note per name on thesis and what changed.
  5. Portfolio changes: adds, exits, sizing moves.
  6. Market view: a ten-minute voice memo. This becomes the commentary section.
  7. Firm updates: AUM, hires, operations, anything personal you want in.
  8. The prior two letters, for voice.
  9. Compliance constraints: disclaimers, performance presentation rules, who approves.
  10. Deadline and the single approver.

Rate

From $3,000.00 per quarterly letter. Cover letters, monthly updates, and deck narrative quoted separately. A sample letter is available on request. Engagements pause on 30 days' notice in either direction.

Who it is for

Emerging managers under about $100.00mm who write their own letters at 2:00 AM the week they are due. Not for firms with an investor relations function; they already have this.

Message @Hoags18 on X or reply to any Hoags email. Q3 letters are due in October and November; the calendar fills in September.

Published by Tom Hogan for informational and educational purposes only. Not investment, legal, tax, or accounting advice; not a research report; not an offer to sell or a solicitation of an offer to buy any security or interest in any fund. Tom Hogan and/or Alpha Loop Capital, LLC may hold long or short positions in securities referenced, and those positions may change at any time without notice. Views are his own. Past performance is not indicative of future results.

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